Say ‘technology start up’ – and what image springs to mind? Be honest. You’re thinking of bright college graduates in an open plan warehouse office with the wacky logo in reception. Complete with squashy bean bags, table football, sweatshirts and stock options. This is now as much business cliche as the investment banker with braces, the ad-executive with funky glasses or the architect in black roll neck pullover.
I got the email. I saw the post and followed the links. Bright web-pages outlined lively agendas. Booked. In the diary. Looking forward to it. And then – the great disappointment of the day itself. Or even worse…. the two days, which you will never get back and which you have little to show for.
Sell. Sale. Sold. Four letter words. And as Dan Pink points out in his excellent book ‘To Sell Is Human’ for most of us, the whole notion of sales is still imbued with all of the worst aspects of bad business, the desperate pressure and aggression so famously portrayed by Alec Baldwin’s Blake in Glengarry Glen Ross.
In an article published in Entrepreneur magazine in 2014, Sir Richard Branson explained why the best entrepreneurs and marketers seek out new conversations, new ideas and new ways of doing things.
The development of focused relationships with partners, allies and networks is a greater driver of innovation than countless rounds of internal brainstorming and intranet posts asking for everyone to be a bit more creative.