The Problem With Tech Start Up Culture

Say ‘technology start up’ – and what image springs to mind? Be honest. You’re thinking of bright college graduates in an open plan warehouse office with the wacky logo in reception. Complete with squashy bean bags, table football, sweatshirts and stock options. This is now as much business cliche as the investment banker with braces, the ad-executive with funky glasses or the architect in black roll neck pullover.